Librería Portfolio

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.

Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O'Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You'll learn how this paradox came about and what your company can do in response.

This book covers:

Why it's growing more difficult to sell software on a standalone basis
How software has come full circle, from enabler to product and back again
The roles that open source, software-as-a-service, and subscriptions play
How software developers have become the new kingmakers
Why Microsoft, Apple, and Google epitomize this transition
How the paradox has affected other tech giants, such as Oracle and Salesforce.com
Strategies your software firm can explore, including alternative revenue models



Chapter 1What Is the Software Paradox?
Chapter 2The Evidence?
The Four Generations of Software Valuation
Chapter 3How Did This Happen?
Introduction
The Challenge of Competing with Free
The Challenge of Competing with Available
The Challenge of Competing with Your Customer
The Challenge of Developer Empowerment
Chapter 4The Software Paradox at Work
Adobe
Amazon
Apple
Atlassian
IBM
Nest
Oracle
Salesforce
VMware/Pivotal
Chapter 5What to Do
The Software Paradox and Your Business
Alternative Models to Explore
Chapter 6Final Thoughts