Librería Portfolio

´Big Data, Big Dupe´ is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author´s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If ´data is the new oil,´ Big Data is the new snake oil. It isn´t real. It´s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.