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DIGITAL MARKETING STRATEGY 2E. AN INTEGRATED APPROACH TO ONLINE MARKETING
Título:
DIGITAL MARKETING STRATEGY 2E. AN INTEGRATED APPROACH TO ONLINE MARKETING
Subtítulo:
Autor:
KINGSNORTH, S
Editorial:
KOGAN PAGE
Año de edición:
2019
ISBN:
978-0-7494-8422-4
Páginas:
2019
41,60 €

 

Sinopsis

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.



Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.