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Lean UX has become the preferred approach to interaction design, tailor-made for today's agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change-for the better.

Frame a vision of the problem you're solving and focus your team on the right outcomes
Bring the designers' toolkit to the rest of your product team
Share your insights with your team much earlier in the process
Create Minimum Viable Products to determine which ideas are valid
Incorporate the voice of the customer throughout the project cycle
Make your team more productive: combine Lean UX with Agile's Scrum framework
Understand the organizational shifts necessary to integrate Lean UX



Introduction and Principles
Chapter 1Lean UX: More Important Now Than Ever Before
Design Is Always Evolving
Chapter 2Principles
The Foundations of Lean UX
So, What Is the Definition of Lean UX?
Wrapping Up
Process
Chapter 3Driving Vision with Outcomes
Using the Right Words
Assumptions
Method: Declaring Assumptions
Hypotheses
Getting from Problem Statement to Hypothesis
Proto-Personas
Moving on to Design
Wrapping Up
Chapter 4Collaborative Design
Collaborative Design
Design Systems
Collaborating with Geographically Distributed Teams
Making Collaboration Work
Chapter 5Minimum Viable Products and Prototypes
What Is an MVP Anyway?
Creating an MVP
Examples of MVPs
Prototyping
Wrapping Up
Chapter 6Feedback and Research
Continuous and Collaborative Research
Continuous Learning
Making Sense of the Research: A Team Activity
Monitoring Techniques for Continuous and Collaborative Discovery
Wrapping Up
Lean UX in Your Organization
Chapter 7Integrating Lean UX and Agile
Some Definitions
Staggered Sprints and Their Modern Offshoots
Dual-Track Agile
Exploiting the Rhythms of Scrum to Build a Lean UX Practice
Participation
Case Study: Knowsy (by Lane Goldstone)
Beyond the Scrum Team
Lean UX and Agile in the Enterprise
Chapter 8Making Organizational Shifts
The Shifts
Chapter 9Case Studies
Regulations and Financial Services: Lean UX at PayPal
Online to Offline: Lean UX at CarMax
Setting Client Expectations at a Digital Product Studio: Lean UX at ustwo
Lean UX in an Agency: Changing the Way We Sell Work
A Last Word