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LEAN AI
Título:
LEAN AI
Subtítulo:
Autor:
PATEL, L
Editorial:
O´REILLY
Año de edición:
2020
ISBN:
978-1-4920-5931-8
Páginas:
2020
43,50 €

 

Sinopsis

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn´t been an easy task--until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You´ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers--to usher in the new age of Autonomous Marketing.

Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
Explore ways to use AI for marketing purposes
Understand the key metrics for determining the growth of your startup
Determine the right strategy to foster user acquisition in your company
Manage the increased complexity and risk inherent in AI projects