Librería Portfolio

Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data´s been collected, we have absolutely no control over who uses it or how it is used.

Personal data is the hottest commodity on the market today-truly more valuable than gold. We are the asset that every company, industry, non-profit, and government wants. Privacy and Big Data introduces you to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue.

You´ll learn about:

Collectors: social networking titans that collect, share, and sell user data
Users: marketing organizations, government agencies, and many others
Data markets: companies that aggregate and sell datasets to anyone
Regulators: governments with one policy for commercial data use, and another for providing security



Chapter 1 The Perfect Storm
Through the Looking Glass
Welcome to the Big Data Age
From Pieces of a Puzzle to a Complete Picture: The Future Is Now
Advertising as the Big Bad Wolf
Big Brother and Big Data Around the World
At the Crossroads: Privacy versus Security and Safety
Bibliography
Chapter 2 The Right to Privacy in the Digital Age
What Does Privacy Mean in the Digital Age?
Privacy in the U.S.: The Right to Be Let Alone
Privacy in Europe: Honor and Dignity
Privacy is Always Viewed through Some Sort of Prism
Privacy Without Borders
A Clash of Values
Networked Privacy: The "Iö Versus the Collective "Weö
Bibliography
Chapter 3 The Regulators
A (Very) Brief History of "Digitalö Privacy Regulation
Privacy Regulatory Models-Complimentary or Contradictory?
The U.S. Regulatory Model-A Bottom Up Approach
The European Union Model-A Top Down Approach
A Quick Tour of Other Country's Privacy Laws
Privacy Versus Security and Safety
Data Never Dies
Enlightened or Otherwise, We All Have Skin in This Game
Bibliography
Chapter 4 The Players
Meet the Players
A (Very) Brief History of Online Advertising
Intellectual Property Rights, Trusted Computing, and Privacy
Pushing the Privacy Envelope All the Way to the Bank
Unprecedented Access Further Erodes Privacy Expectations
Letting the Genie Out of the Bottle
Those that Protect and Serve in the Name of Privacy
The Rising Privacy Economy
While the Players are Playing, Consumer Privacy Continues to Erode
Bibliography
Chapter 5 Making Sense of It All
The Heart of the Matter: Commodity Versus Right
We Are All Connected
What Are We Willing to Give Up for Safety and Security?
The Truth About Data: Once It's Out There, It's Hard to Control
Coming Full Circle
Bibliography
Appendix Afterword
Terence's Point of View
Mary's Point of View