Librería Portfolio

As the single most important general purpose technology of recent times, the Internet is transforming the organization, competitive structure and business models of the private, the public and non-profit sectors. In 27 original chapters, leading authors discuss theoretical and applied frameworks for the study of the economics of the Internet and its unique economics as a global information and communications infrastructure. They also examine the effects of the Internet on economic transactions (including social production, advertising, innovation, and intellectual property rights), the economics and management of Internet-based industries (including search, news, entertainment, culture, and virtual worlds), and the effects of the Internet on the economy at large.



The Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, governments, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment.

This Handbook brings together twenty-seven original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing:

 its unique economics as a global information and communications infrastructure
 the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights
 the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds
 the effects of the Internet on the economy at large

Interdisciplinary in its approach, the Handbook synthesizes the state of knowledge and offers new perspectives for researchers, practitioners, and students.



Contents:

Preface

1. The Economics of the Internet: An Overview
Johannes M. Bauer and Michael Latzer

PART II THEORETICAL FOUNDATIONS
2. The Industrial Organization of the Internet
Günter Knieps and Johannes M. Bauer

3. The Internet as a Complex Layered System
Stephen J. Schultze and Richard S. Whitt

4. A Network Science Approach to the Internet
Volker Schneider and Johannes M. Bauer

5. Peer Production and Cooperation
Yochai Benkler

6. The Internet and Productivity
Carol Corrado and Bart Van Ark

7. Cultural Economics and the Internet
Christian Handke, Paul Stepan and Ruth Towse

8. A Political Economy Approach to the Internet
Patricia Mazepa and Vincent Mosco

PART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE
9. Competition and Antitrust in Internet Markets
Justus Haucap and Torben Stühmeier

10. The Economics of Internet Standards
Stanley M. Besen and George Sadowsky

11. The Economics of Copyright and the Internet
Sacha Wunsch-Vincent

12. The Economics of Privacy, Data Protection and Surveillance
Ian Brown

13. Economics of Cybersecurity
Hadi Asghari, Michel Van Eeten and Johannes M. Bauer

14. Internet Architecture and Innovation in Applications
Barbara Van Schewick

15. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms
Cristiano Antonelli and Pier Paolo Patrucco

16. Interconnection in the Internet: Peering, Interoperability and Content Delivery
David D. Clark, William H. Lehr and Steven Bauer

PART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES
17. Internet Business Strategies
Johann J. Kranz and Arnold Picot

18. The Economics of Internet Search
Hal R. Varian

19. The Economics of Algorithmic Selection on the Internet
Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein

20. Online Advertising Economics
Wenjuan Ma and Steven S. Wildman

21. Online News
Lucy Küng, Nic Newman and Robert G. Picard

22. The Economics of Online Video Entertainment
Ryland Sherman and David Waterman

23. Business Strategies and Revenue Models for Converged Video Services
Yu-Li Liu

24. The Economics of Virtual Worlds
Isaac Knowles and Edward Castronova

25. Economics of Big Data
Claudio Feijóo, José-Luis Gómez-Barroso and Shivom Aggarwal

PART IV PAST AND FUTURE TRAJECTORIES
26. The Evolution of the Internet: A Socioeconomic Account
D. Linda Garcia

27. From the Internet of Science to the Internet of Entertainment
Eli M. Noam

Index