Librería Portfolio

Revised to cover new advances in business intelligence--big data, cloud, mobile, and more--this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.

´Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ´technobabble´ chapter was brilliant!´ -Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson

´If you want to be an analytical competitor, you´ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It´s required reading for quantitatively oriented strategists and the technologists who support them.´ -Thomas H. Davenport, President´s Distinguished Professor, Babson College and co-author, Competing on Analytics

´Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.´ -Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable

´Cindi´s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi´s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in - or considering - BI.´ -Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research

Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:

Garner executive support to foster an analytic culture
Align the BI strategy with business goals
Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
Continuously improve the quality, breadth, and timeliness of data
Find the relevance of BI for everyone in the company
Use agile development processes to deliver BI capabilities and improvements at the pace of business change
Select the right BI tools to meet user and business needs
Measure success in multiple ways
Embrace innovation, promote successes and applications, and invest in training
Monitor your evolution and maturity across various factors for impact

Exclusive industry survey data and real-world case studies from Medtronic, Macy´s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.



Table of Contents:
Preface -- Acknowledgments -- 1. BI and Big Data from the Business Side -- Business Intelligence by Other Names -- How Business Intelligence Provides Value -- The Business Intelligence Market -- Battle Scars -- The Research -- Best Practices for Successful Business Intelligence -- 2. Technobabble: Components of a Business Intelligence Architecture -- Operational and Source Systems -- Data Transfer: From Operational to Data Warehouse -- The Data Warehouse -- Data Warehouse Tables -- The Data Warehouse Technology Platform -- Big Data Technologies -- Best Practices for Successful Business Intelligence -- 3. The Business Intelligence Front-End: More Than a Pretty Face -- Utopia: Self-Service BI -- Business Query and Reporting -- Visual Data Discovery -- Dashboards -- Scorecards -- Production Reporting -- Mobile BI -- Online Analytical Processing (OLAP) -- Microsoft Office -- Performance Management -- Analytic Applications -- Advanced and Predictive Analytics -- Big Data Analytics -- Best Practices for Successful Business Intelligence -- 4. Measures of Success -- Success and Business Impact -- How to Measure Success -- Measures of Success at Netflix -- Measures of Success at Learning Circle -- Measures of Success at Constant Contact -- Return on Investment -- Anecdotes of Hard Business Benefits -- Number of Users -- Other Measures of Success -- Best Practices for Successful Business Intelligence -- 5. Catalysts for Success: The LOFT Effect -- The Role of Luck -- Opportunity -- Frustration -- Threat -- The Role of Time -- If There Is No LOFT Effect, Is Successful BI Still Possible? -- Best Practices for Successful Business Intelligence -- 6. Executive Support and Culture -- Executive Support and Success -- Which Executive Is the Best Sponsor? -- The Role of an Executive Sponsor -- Getting and Keeping Executive Buy-In -- Culture -- Best Practices for Successful Business Intelligence -- 7. The Business-IT Partnership -- Voices of Frustration ... and Hope -- The Business-IT Yin-Yang -- Meet the Hybrid Business-IT Person -- How to Be a Better Partner -- Partnership and BI Success -- Partnership at Netflix -- Alignment -- Best Practices for Successful Business Intelligence -- 8. D Is for Data -- Data Breadth -- Data Quality -- Successful Data Architectures -- Master Data Management -- Right-Time Data -- Data Quality´s Chicken and Egg -- Best Practices for Successful Business Intelligence -- 9. Relevance -- Relevance Brings Clearer Vision -- Relevance Improves Patient Care -- Relevance for Teachers -- The Role of Incentives -- Personalization -- Requirements-Driven BI -- What to Do with Big Data -- Best Practices for Successful Business Intelligence -- 10. Agile Development -- Waterfall Development Process -- Agile Development Techniques -- Basic Concepts of Scrum -- Agile Culture at Netflix -- Medtronic: Agile for the Right Projects -- Sharper BI at 1-800 CONTACTS -- Best Practices for Successful Business Intelligence -- 11. Organizing for Success -- Enterprise vs. Departmental BI -- The BI Steering Committee -- Business Intelligence Competency Centers (BICC) -- The Best People -- BI Team Leaders as Level 5 Leaders -- Best Practices for Successful Business Intelligence -- 12. The Right BI Tool for the Right User -- The Importance of BI Tools -- The Role of BI Standardization -- The Right Tool for the Right User -- Characteristics for Defining User Segments -- The Most Successful BI Module -- Best Practices for Successful Business Intelligence -- 13. Other Secrets to Success -- Innovation -- Evangelizing and Promoting Your BI Capabilities -