Librería Portfolio

This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.

This edition's structure aligns more logically with the venture's lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:

a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.
Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor's manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.



Table of Contents
Part I: New Venture Opportunities

1. New Ventures: The Quite Giant

2. Ideation: The Concept

3. Venture Choices: The Pathways

Part II: New Venture Development

4. Marketing: The Customer

5. Legal Considerations: The Parameters

6. Strategic Pricing: The Hook

Part III: New Venture Finances

7. Startup Capital: The Injection

8. Financial Statements: The Scorecard

9. Financial Analysis: The Gauge

Part IV: New Venture Growth

10. Human Resources: The People

11. Successful Business Plans: The Compass

12. Scaling Ventures: The Future