Librería Portfolio

Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.

Features

Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice
A European context
Engaging case studies
New to this edition

· An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application.

· Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition.

· The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity.

· New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.



Chapter 1: Operations strategy - developing resources and processes for strategic impact

Chapter 2: Operations performance

Chapter 3: Substitutes for strategy

Chapter 4: Capacity strategy

Chapter 5: Purchasing and supply strategy

Chapter 6: Process technology strategy

Chapter 7: Improvement strategy

Chapter 8: Product and service development and organization

Chapter 9: The process of operations strategy - Formulation and implementation

Chapter 10: The process of operations strategy - Monitoring and control

Case studies