Librería Portfolio Librería Portfolio

Búsqueda avanzada

TIENE EN SU CESTA DE LA COMPRA

0 productos

en total 0,00 €

PRODUCT MANAGEMENT IN PRACTICE. A REAL-WORLD GUIDE TO THE KEY CONNECTIVE ROLE OF THE 21ST CENTURY
Título:
PRODUCT MANAGEMENT IN PRACTICE. A REAL-WORLD GUIDE TO THE KEY CONNECTIVE ROLE OF THE 21ST CENTURY
Subtítulo:
Autor:
LEMAY, M
Editorial:
O´REILLY
Año de edición:
2018
ISBN:
978-1-4919-8227-3
Páginas:
188
29,50 € -10,0% 26,55 €

 

Sinopsis

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and aspiring product managers, this book explores: ? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives ? The importance of setting clear and actionable goals ? Using roadmaps to connect and align your team ? A values-first approach to implementing Agile practices ? Common behavioral traps that turn good product managers bad.