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Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift.

In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape.

This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.



Foreword xv

Preface xvii

Introduction xix

Chapter 1. Society 5.0, Its Logic and Its Construction 1

1.1. The origins of society 5.0 1

1.2. The ancient ages 6

1.3. Cybernics or cyber-physical systems 7

1.4. The Council on Competitiveness-Nippon (COCN) 8

1.5. The lessons of history 8

1.6. The decision variables of society 5.0 9

1.6.1. Which role for information? 9

1.6.2. Which role for time? 11

1.6.3. Which role for nature? 11

1.6.4. Which role for distraction? 12

1.6.5. Which role for identity? 13

1.6.6. Which role for alienation? 16

1.6.7. Which role for action? 17

1.7. The contribution of the first revolution 18

1.8. Humanity 2.0 and society 5.0 18

1.9. The new role of society 5.0: a return to bio? 19

1.10. Growing sectors and lagging sectors 19

1.11. The elements of society 5.0 20

Chapter 2. From Society 5.0 to Its Associated Policies 23

2.1. The place of politics in organizations 23

2.1.1. The three levels: strategic, tactical, operational 23

2.1.2. Politics and ethics 24

2.1.3. The relationship between the strategic, tactical and operational levels, and the organization's functions and tasks 25

2.2. The implementation of national policies 25

2.3. The notion of walls 27

2.3.1. Different types of walls 27

2.3.2. The "NIMBYö wall 28

2.3.3. The wall between private individuals and professionals 29

2.4. New political attitudes 30

2.4.1. Vetocracy 30

2.4.2. Ultrademocracy 33

2.5. The role of governments 34

2.5.1. The protection of national industry 34

2.5.2. The limitations required by governments 35

2.5.3. The question of public orders 36

2.5.4. New cultural policies 36

Chapter 3. Industry 4.0 at the Core of Society 5.0 37

3.1. Business in society 5.0 38

3.1.1. The recent history of the decline of industry 38

3.1.2. The impact of political choices 39

3.1.3. Pierre Musso's perspective 40

3.2. The firm: a general theory 41

3.2.1. The management of a firm 41

3.2.2. The definition of a market 43

3.2.3. The concept of productive activity 43

3.2.4. The fundamental structures of the firm 44

3.2.5. The question of the appearance of improved structures 46

3.2.6. The usefulness of the concept of profit center 48

3.2.7. The difference between functions and structures 49

3.2.8. The relationship between environment, strategy and structure 49

3.3. The determinants of the factory of the future 50

3.3.1. The main determinants 50

3.3.2. The place of digital 52

3.3.3. Direct manufacturing 53

3.4. The different types of factories of the future 53

3.4.1. Factory 4.0: "integrated logistics chainö 54

3.4.2. The Key-Technology factory: "a highly differentiating processö 54

3.4.3. The Craft-Industrial factory: "tailor-made industrialized productionö 54

3.4.4. The Client Drive factory: "the customer operates the processö 54

3.4.5. The Low Cost factory: "in Open Sourceö 55

3.5. The regulatory determinants of the factory of the future 56

3.6. The main questions regarding the factory of the future 56

3.6.1. The location of the factory of the future 58

3.6.2. Production cycles 58

3.6.3. Finances in the factory of the future 59

3.6.4. The conditions of its emergence 60

3.7. Changes related to the factory of the future 60

3.7.1. Actions for favoring the advent of the factory of the future 61

3.7.2. The notion of industrial revolution 61

3.8. Daily management 62

3.9. Additive manufacturing technologies 62

3.9.1. CNC tools 62

3.9.2. The notion of CPPS 62

3.10. The example of the textile industry 63

Chapter 4. The City and Mobility 3.0 67

4.1. Research 67

4.1.1. The city in motion 67

4.1.2. Transit-City program 68

4.1.3. Research on smart vehicles 69

4.2. The link between smart vehicles and road infrastructure 70

4.2.1. Smart vehicles' levels 71

4.2.2. Current examples of autonomous vehicles 73

4.2.3. The challenges of the road environment 73

4.2.4. The smart and mobile habitat 74

Chapter 5. Information Technology 2.0, the Foundation of Society 5.0 75

5.1. The reference to Jean-Paul Sartre 75

5.2. The "Sartrianö man in the digital world 77

5.3. Schemata 79

5.4. Data in their environment 79

5.4.1. The sources of data 79

5.4.2. Regulations on data use 80

5.5. The impact of the digital world 81

5.6. The digital shift of organizations 82

5.6.1. Organizations where the digital shift has been a failure 82

5.6.2. Organizations that made the digital shift early 82

5.6.3. Organizations blocked at ICT 1.0 83

5.7. ICT infrastructure 84

5.8. Primitive technologies 84

5.8.1. Text analysis 84

5.8.2. Voice recognition 85

5.8.3. The mobile phone as an inclusive technology 85

5.9. Recent technologies 86

5.9.1. Robotics and automation 86

5.9.2. Virtual reality 87

5.9.3. Computer-aided design 87

5.9.4. Artificial intelligence 89

Chapter 6. Society 5.0 and the Management of the Future 91

6.1. The firm from the managerial viewpoint 91

6.1.1. The definition of management 91

6.1.2. Management's contents 92

6.2. The definition of market 92

6.3. Marketing 93

6.3.1. Marketing is an approach which only makes sense in a certain context 93

6.3.2. The four historical periods of marketing.95

6.3.3. The features of the different phases 96

6.4. The logics: need, desire, expectation and demand 99

6.4.1. The Lacanian perspective applied to marketing 99

6.4.2. The place of marketing 100

6.5. New managerial skills 102

6.6. Boredom comes from repetition 103

6.7. Customer satisfaction 103

6.8. Resistance to consumption 104

6.9. Recovery, gleaning, etc 105

6.10. Customer relationship management: an essential tool 105

6.11. The holistic approach to management 106

6.11.1. Sociocracy 106

6.11.2. Holacracy 107

6.12. The hacker's position 108

6.12.1. Corporate hacking 108

6.12.2. Managing a hacking session 111