Librería Portfolio

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.

The important stuff you need to know:

Master the basics. Learn HTML5, the language of the Web.
Design good-looking pages. Use styles to build polished layouts.
Get it online. Find a reliable web host and pick a good web address.
Use time-saving tools. Learn free tools for creating web pages and tracking your visitors.
Attract visitors. Make sure people can find your site through popular search engines like Google.
Build a community. Encourage repeat visits with social media.
Bring in the cash. Host Google ads, sell Amazon's wares, or push your own products that people can buy via PayPal.
Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.



Building Basic Web Pages
Chapter 1 Creating Your First Page
HTML: The Language of the Web
Tutorial: Creating an HTML File
Seeing the HTML of a Live Web Page
A Closer Look at HTML Tags
Understanding HTML Documents
Tutorial: Building a Complete HTML Document
Checking Your Pages for Errors
Chapter 2 Becoming Fluent in HTML
Types of Elements
HTML Elements for Basic Text
Tutorial: Converting Raw Text to HTML
HTML Elements for Lists
HTML Elements for Tables
Inline Formatting
Chapter 3 Building a Style Sheet
Graphic Design on the Web
Style Sheet Basics
Tutorial: Attaching a Style Sheet to a Page
When Styles Overlap
Class Selectors
Colors
Text Alignment and Spacing
Basic Fonts
Web Fonts with Google
Borders
Chapter 4 Adding Graphics
Introducing the Element
Tutorial: Storing Images in a Subfolder
File Formats for Web Graphics
Tutorial: Wrapping Text Around an Image
Background Images
Finding Free Art
Chapter 5 Working with a Web Editor
The Benefits of a Web Editor
Choosing Your Web Editor
Getting Started with Dreamweaver
Setting Up Shop with Expression Web
Trying Out Brackets
Chapter 6 Linking Pages
Understanding the Anchor
Tutorial: Linking the Pages in a Site
More Tricks with Links
Links That Lead to Bookmarks
When Good Links Go Bad
Chapter 7 Designing Better Style Sheets
Planning a Style Sheet
Building a Complete Style Sheet
Improving Your Style Sheet
Tutorial: Becoming a Style Detective
From Web Page to Website
Chapter 8 Page Layout
Understanding Style-Based Layout
Choosing Your Layout
Tutorial: Creating a Layout with Multiple Columns
A Few More Layout Techniques
Putting the Same Content on Multiple Pages
Chapter 9 Getting Your Site Online
How Web Hosting Works
Domain Names
Getting Web Space
Transferring Files to Your Site
Connecting with Your Audience
Chapter 10 Introducing Your Site to the World
Your Website Promotion Plan
Making Your Site Search-Engine Friendly
Registering with Search Engines
Tracking Visitors
Chapter 11 Website Promotion
Spreading the Word
Transforming a Site into a Community
Email Newsletters
Twitter
Facebook
Groups
Chapter 12 Adding a Blog
Understanding Blogs
Getting Started with Blogger
Blog Management
Reviewing Comments
Chapter 13 Making Money with Your Site
Money-Making the Web Way
Google AdSense
Amazon Associates
PayPal Merchant Tools
Interactivity and Multimedia
Chapter 14 JavaScript: Adding Interactivity
Understanding JavaScript
JavaScript 101
Dynamic HTML
Scripts on the Web
Chapter 15 Dynamic Buttons and Menus
Fancy Buttons
Choosing Your Approach
Tutorial: Creating a Rollover Button
Fancy Menus
Chapter 16 Audio and Video
Understanding Multimedia
Playing Audio Files
Showing Video Clips
Fallbacks for Old Browsers
Uploading Videos to YouTube
Appendixes
Appendix Where to Go from Here