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THE BUSINESS OF TOURISM 11E
Título:
THE BUSINESS OF TOURISM 11E
Subtítulo:
Autor:
HOLLOWAY, J
Editorial:
SAGE
Año de edición:
2019
Materia
INFORMATICA EMPRESARIAL
ISBN:
978-1-5264-5945-9
Páginas:
744
80,60 €

 

Sinopsis

Tourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. In The Business of Tourism, Chris Holloway and Claire Humphreys help students to not only understand these new changes but to study them with a critical mindset.

An essential text for students of tourism management or travel & tourism, its historical context is combined with background theory and research, plus up-to-date international case studies, to examine in detail the tourism product alongside its impacts and the nature of a tourist.

This classic book has constantly offered a well-rounded yet hands-on business view of the tourism industry, and this updated edition is no exception, providing:

Depth and breadth of coverage makes it a 'one stop shop' for students looking to purchase just one textbook during their degree
A focus on 'business' and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for any student wishing to work or take a placement in one of the many diverse sectors of the tourism industry
History chapter that is not included in other texts, which gives a stimulating historical perspective to students for whom an understanding of the development of the tourism industry through the ages is desirable for success in assessments




Part 1: Defining and Analysing Tourism and its Impacts

Chapter 1: An Introduction to Tourism

Chapter 2: Tourism in its Historial Context

Chapter 3: The Demand for Tourism

Chapter 4: The Economic Impacts of Tourism

Chapter 5: The Socio-Cultural Impacts of Tourism

Chapter 6: The Environmental Impacts of Tourism

Part 2: The Travel and Tourism Product

Chapter 7: The Structure and Organization of the Travel and Tourism Industry

Chapter 8: Tourist Destinations

Chapter 9: Tourist Attractions

Chapter 10: Event Tourism

Chapter 11: Business Tourism

Chapter 12: The Hospitality Sector: Accommodation and Catering Services

Chapter 13: Tourist Transport by Air

Chapter 14: Tourist Transport by Water

Chapter 15: Tourist Transport on Land

Part 3: Intermediaries in the Provision of Travel and Tourism Services

Chapter 16: The Management of Visitors

Chapter 17: The Structure and Role of the Public Sector in Tourism

Chapter 18: Tour Operating

Chapter 19: Selling and Distributing Travel and Tourism

Chapter 20: Ancillary Tourism Services