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SOCIAL MEDIA ANALYTICS AND PRACTICAL APPLICATIONS. THE CHANGE TO THE COMPETITION LANDSCAPE
Título:
SOCIAL MEDIA ANALYTICS AND PRACTICAL APPLICATIONS. THE CHANGE TO THE COMPETITION LANDSCAPE
Subtítulo:
Autor:
KUMAR, S
Editorial:
ROUTLEDGE
Año de edición:
2022
ISBN:
978-1-032-05139-0
Páginas:
2022
72,50 €

 

Sinopsis

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Table of Contents

1. Evolution of Social Media. 2. Wisdom of Crowds Meets Social Media. 3. Social Media and Firm Strategies. 4. Social Media, Fake Reviews, and Machine Learning Methods. 5. Social Media and Healthcare. 6. Social Media and 5G in Telecommunication. 7. Future Trends and Challenges in Social Media