Librería Portfolio

Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 24 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today´s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.



Table of Contents:
(1) IP opens up the path to SME growth (2) IP: from inception to return on investment (3) From spin-out to international player (4) Strategically smart IP (5) Data analytics and technology landscaping (6) Innovation harvesting (7) Evolving use of IP in spin-outs and licences (8) IP in early-stage ideas and partnerships (9) IP and Industry 4.0 (10) IP for design innovation and emerging tech (11) Towards a unitary European IP architecture (12) IP commercialization and China (13) Brands and designs post-Brexit (14) SMEs exploiting computer-related inventions (15) From lead compound to strong market position (16) Patent monitoring (17) Protecting the value in your IP (18) Enforcement of patent rights in Europe (19) Oppositions before the EPO (20) Scope of protection for medical use claims (21) Prosecution history, equivalence and patent scope