Librería Portfolio

Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations.

This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters-authored by leading researchers in the field-using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-­pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field.

Political Communication in Real Time is a welcome addition to the growing field of interest in ´big data´ and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.



Table of Contents


Part I: Real Time Response Techniques, Approaches, and Insights

Chapter 1: The History, Reliability, Validity, and Utility of Real Time Response

Dan Schill

Chapter 2: Collecting, Interpreting, and Analyzing Continuous Response Data

Jennifer Burton, Jan Gollins, and Danielle Walls

Chapter 3: Strategic Insights: The News Value of Real Time Response Measurements

Rita Kirk

Chapter 4: Social Media and the Rise of the Connected Voter

Sean Evins

Part II: Real Time Effects: Measuring Political Message Effects by the Second

Chapter 5: High-Frequency Polling with Non-Representative Data

Andrew Gelman, Sharad Goel, David Rothschild, and Wei Wang

Chapter 6: Moment-to-Moment Responses to Race-Based Messages in Political Campaign Advertisements

Stephen Maynard Caliendo, Charlton D. McIlwain, and Elizabeth Dudash-Buskirk

Chapter 7: Measuring Effects of Candidates on Voters in Germany: A methodological comparison between Real-Time-Response Measurement and Facial Coding

Simon Ottler, Reza Mousa-Kazemi, and René Resch

Chapter 8: Scalable Multidimensional Response Measurement using a Mobile Platform Philip Resnik, Amber E. Boydstun, Rebecca A. Glazier, and Matthew T. Pietryka

Part III: Partisanship and Polarization: Real Time Selective Information Processing

Chapter 9: Polarization in Less than Thirty Seconds: Continuous Monitoring of Voter Response to Campaign Advertising

Shanto Iyengar, Simon Jackman, and Kyu Hahn

Chapter 10: Polarization in the 2012 Presidential Debates: A Moment-to-Moment, Dynamic Analysis of Audience Reactions in Ohio and Florida

Amy E. Jasperson, Jan Gollins, and Danielle Walls

Chapter 11: How Attacks and Defenses Resonate with Viewers' Political Attitudes in Televised Debates: An Empirical Test of the Resonance Model of Campaign Effects

Marko Bachl

Chapter 12: Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence

Shawn R. Hughes and Erik P. Bucy