Librería Portfolio

Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You'll discover:

Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth



Chapter 1Why Design? Why Now?
"The Power of Designö
"Software Is Eating the Worldö
The Consumerization of All Software
Everything-as-a-Service
Double-Edged Sword of User Empowerment
Design Can Be So Much More Than "Problem Solvingö
Chapter 2Realizing the Potential of Design
All Design Is Service Design
The Double Diamond
Bringing Design In-House
The Three-Legged Stool
Chapter 312 Qualities of Effective Design Organizations
Foundation
Output
Management
Our Humanistic Agenda
Chapter 4The Centralized Partnership
Organizational Models for Design Teams
Centralized Partnership: The Best of Both Worlds
Where Does the Design Organization Report?
Chapter 5Roles and Team Composition
Individual Contributors
Design Leadership
Five Stages of Design Organization Evolution
Chapter 6Recruiting and Hiring
Establishing Headcount
Recruiting
The Candidate Review Process
Making the Hire Decision
Extending the Offer
It's Not a Sprint, It's a Marathon
Chapter 7Developing the Team: Professional Growth and Managing People
Levels Framework for Designers
The Manager Path
Design Community Participation and Leadership
Investing in Professional Development
Growth Through the Organization
Climbing the Corporate Trellis
Chapter 8Creating a Design Culture
The Elements of Culture
Values
Environment
Activities
Spreading Culture
Chapter 9Successful Interaction with Other Disciplines
Phase 1: Achievable
Phase 2: Sustainable
Phase 3: Impactful
Conclusion
Chapter 10Parting Thoughts
The Untapped Opportunity for Design
Keep Design Weird
Beyond Features and into a World of Experience
Appendix About the Authors
Appendix O'Reilly: Org Design for Design Orgs