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The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.
Table of Contents
Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment
R. Lance Holbert, The Ohio State University
Erik P. Bucy, Indiana University
Part 1: Survey Methodology
Challenges and Opportunities of Panel Designs
William P. Eveland, Jr., The Ohio State University
Alyssa C. Morey, The Ohio State University
The Rolling Cross-Section: Design and Utility for Political Research
Kate Kenski, University of Arizona
Jeffrey A. Gottfried, University of Pennsylvania
Kathleen Hall Jamieson, University of Pennsylvania
Political Communication Survey Research: Challenges, Trends, Opportunities
Lindsay H. Hoffman, University of Delaware
Dannagal Goldthwaite Young, University of Delaware
Part II: Secondary Analysis and Meta Analysis
Secondary Analysis In Political Communication Viewed as Creative Act
R. Lance Holbert, The Ohio State University
Jay Hmielowski, The Ohio State University
Comparing the ANES and NAES for Political Communication Research
Michael W. Wagner, University of Nebraska-Lincoln
The Implications and Consequences of Using Meta-Analysis for Political Communication
Mike Allen, University of Wisconsin-Milwaukee
David D'Alessio, University of Connecticut
Nancy Burrell, University of Wisconsin-Milwaukee
Part III: Experimental Methods
Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability
Shanto Iyengar, Stanford University
Expressing versus Revealing Preferences in Experimental Research
Yanna Krupnikov, Indiana University
Adam Seth Levine, University of Michigan
The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach
Patrick A. Stewart, University of Arkansas
Frank K. Salter, Max Planck Society, Andechs, Germany
Marc Mehu, University of Geneva, Geneva, Switzerland
Multi-Stage Experimental Designs in Political Communication Research
Glenn J. Hansen, University of Oklahoma
Michael Pfau, University of Oklahoma
Part IV: Content Analysis
Image Bite Analysis of Political Visuals
Maria Elizabeth Grabe, Indiana University
Erik P. Bucy, Indiana University
Identifying Frames in Political News
Dennis Chong, Northwestern University
James N. Druckman, Northwestern University
Content Analysis in Political Communication
William L. Benoit, Ohio University
Part V: Discourse Analysis
The Uses of Focus Groups in Political Communication Research
Sharon E. Jarvis, University of Texas-Austin
Genealogy of Myth in Presidential Rhetoric
Robert L. Ivie, Indiana University
Oscar Giner, Arizona State University
Part VI: Network and Deliberation Analysis
Methods for Analyzing and Measuring Group Deliberation
Laura W. Black, Ohio University
Stephanie Burkhalter, Humboldt State University
John Gastil, University of Washington
Jennifer Stromer-Galley, University of Albany, SUNY
Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior
Scott D. McClurg, Southern Illinois University
Comparative Political Communication
Mediatization of Politics: Toward a Conceptual Framework for Comparative Research
Jesper Stromback, Mid Sweden University, Sundsvall, Sweden
International Applications of the Agenda-Setting Acapulco Typology
Maxwell E. McCombs, University of Texas-Austin
Salma Ghanem, University of Texas-Pan American
Federico Rey Lennon, Catholic University, Argentina
R. Warwick Blood, University of Canberra, Australia
Katherine Chen, National Chengchi University, Taiwan
Political Communication Across the World: Methodological Issues Involved in International Comparisons
Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany
Lynda Lee Kaid, University of Florida
Part VII: Statistical Techniques
Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
R. Lance Holbert, The Ohio State University
Heather L. LaMarre, University of Minnesota
Mediation and the Estimation of Indirect Effects in Political Communication Research
Andrew F. Hayes, The Ohio State University
Kristopher J. Preacher, University of Kansas
Teresa A. Myers, The Ohio State University
Time-Series Analysis and the Study of Political Communication
Jennifer Jerit, Florida State University
Adam F. Simon, Yale University
Part VIII: Measurement
Concept Explication in the Internet Age: The Case of Interactivity
S. Shyam Sundar, The Pennsylvania State University
Saraswathi Bellur, The Pennsylvania State University
Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys
John E. Newhagen, University of Maryland
What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research
Erik P. Bucy, Indiana University
Samuel D. Bradley, Texas Tech University
Part IX: Conclusion
Looking Back and Looking Forward: Observations on a Rapidly Evolving Field
Gerald Kosicki, The Ohio State University
Doug M. McLeod, University of Wisconsin-Madison
Jack M. McLeod, University of Wisconsin-Madison