Librería Portfolio

Description
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.

The book´s authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. View more >

Key Features
Explains how to design and conduct usability tests and analyze and report the findings
Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey
Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods
Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
Readership
Researchers using surveys, UX professionals, students in cognitive psych or human-computer interaction



Table of Contents
Chapter 1. Usability and Usability Testing

Abstract
A Brief History
Defining Modern Usability
Defining Usability for Surveys
Importance of Usability Testing as a Pretesting Methodology
Usability Testing Does Not Replace Good Design
Overview of the Usability Testing Process
References
Chapter 2. Respondent-Survey Interaction

Abstract
Sources of Potential Errors in Surveys
How Respondents Answer Survey Questions
How Respondents Interact With Surveys
Usability Model for Surveys
References
Chapter 3. Adding Usability Testing to the Survey Process

Abstract
Iterative Design and Testing
What to Test and When
Usability Testing Continuum
References
Chapter 4. Planning for Usability Testing

Abstract
Participant Selection
Determining Sample Sizes
Participant Recruitment
Testing Equipment, Environment, and Materials
Practical Considerations
References
Chapter 5. Developing the Usability Testing Protocol

Abstract
Identifying Testing Focus/Concerns
Identifying Measures to Collect
Creating Test Materials
References
Chapter 6. Think Aloud and Verbal-Probing Techniques

Abstract
Think-Aloud Approach
Verbal-Probing Approach
Choosing a Moderating Technique
Example: Concurrent Think Aloud and Concurrent Verbal Probing
References
Chapter 7. Conducting Usability Sessions

Abstract
Set Up Procedures
Moderating the Session
Collecting and Recording Data
Guidelines for Observers
Debriefing With the Team
References
Chapter 8. Analyzing and Reporting Results

Abstract
Detailed Analysis Approach
Agile Analysis Approach
Addressing Usability Concerns
Special Considerations for Mixed-Mode Surveys
Reporting Findings
References