Librería Portfolio

Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem-from platforms to implementations-in a language- and platform-agnostic manner for project managers, executives, and new developers alike.

Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you'll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems.

Learn what content is, how to compare different systems, and what the roles of a CMS team are
Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets
Explore the scope and structure of a CMS implementation project
Learn the process and best practices for successfully running your CMS implementation
Examine the practice of migrating web content, and learn how to work with an external CMS integrator



The Basics
Chapter 1What Content Management Is (and Isn't)
What Is Content?
What Is a Content Management System?
Types of Content Management Systems
What a CMS Does
What a CMS Doesn't Do
Chapter 2Points of Comparison
Target Site Type
Systems Versus Implementations
Platform Versus Product
Open Source Versus Commercial
Technology Stack
Management Versus Delivery
Coupled Versus Decoupled
Installed Versus Software-as-a-Service (SaaS)
Code Versus Content
Code Versus Configuration
Uni- Versus Bidirectional Publishing
Practicality Versus Elegance, and the Problem of Technical Debt
Chapter 3Acquiring a CMS
Open Source CMSs
Commercial CMSs
Software-as-a-Service
Build Your Own
Questions to Ask
Chapter 4The Content Management Team
Editors
Site Planners
Developers
Administrators
Stakeholders
The Components of Content Management Systems
Chapter 5CMS Feature Analysis
The Difficulties of Feature Analysis
An Overview of CMS Features
Chapter 6Content Modeling
Data Modeling 101
Data Modeling and Content Management
Separating Content and Presentation
Defining a Content Model
Relationships
Content Composition
Content Model Manageability
A Summary of Content Modeling Features
Chapter 7Content Aggregation
The Shape of Content
Content Geography
Aggregation Models: Implicit and Explicit
Aggregation Functionality
By Configuration or by Code
A Summary of Content Aggregation Features
Chapter 8Editorial Tools and Workflow
The Content Lifecycle
The Editing Interface
Versioning, Version Control, and Version Labels
Dependency Management
Content Scheduling and Expiration
Workflow and Approvals
Collaboration
Content File Management
Permissions
A Summary of Editorial Tools
Chapter 9Output and Publication Management
The Difference Between Content and Presentation
Templating
Publishing Content
A Summary of Output Management and Publication Features
Chapter 10Other Features
Multiple Language Handling
Language Rules
Personalization, Analytics, and Marketing Automation
Form Building
URL Management
Multisite Management
Reporting Tools and Dashboards
Content Search
User and Developer Ecosystem
Chapter 11APIs and Extensibility
The Code API
Plug-in Architectures
Customizing the Editorial Interface
Repository Abstraction
Pluggable Authentication
Web Services
Scheduled or On-Demand Jobs
Implementations
Chapter 12The CMS Implementation
Principle Construction Versus Everything Else
Types of Implementations
Preimplementation
The Implementation Process
Chapter 13Content Migration
The Editorial Challenge
Automated or Manual?
The Migration Process
Migration Script Development
A Final Word of Warning
Chapter 14Working with External Integrators
Engagement Models
Sales and Scoping
Costs
Written Agreements
Production
Training and Support
A Final Word
Chapter 15Where Content Management Is Going
Fewer Open Source CMSs Will Get Traction
Decoupling Will Make a Comeback
Focus on Marketing Tools and Integration Will Increase
Entry-Level SaaS Will Eat Away the Lower End of the Market
Multichannel Distribution Will Increase
Distributed Content Intake Will Start to Grow